It isn't every day that I find an article worth republishing, but this one piqued my interest, since the person writing it clearly has some knowledge of industry trends. Really, it turned out to be a juicy little article with a bit of insider info (or at least opinion) on where wedding gown color is going ... we all know it's going somewhere, with those gorgeous red ballgowns (wish I dared!) or Maggie Sottero selling larger numbers of lovely dresses in "Midnight," aka lavender.
Plus, it's especially fun to learn a bit about what brides in the south are wearing, versus we yanks. K, that's all! Enjoy! - C&C
Plus, it's especially fun to learn a bit about what brides in the south are wearing, versus we yanks. K, that's all! Enjoy! - C&C
Guess which favorite wedding dress color made another strong showing on the runway this year? That's right, red. For many cultures -- especially seen in traditional Indian bridal attire and lehenga -- red's the bridal color of choice. And the always popular black-and-white gowns are the trademark of a chic and trendy bride.
More conservative markets that haven't been successful retailing red or black-and-white gowns may fare better with lavender-hued bridal wear. When asked about the inspiration for summer/spring 2009 wedding dresses and her own bridal collection, world-renowned bridal designer Reem Acra said, "Color, a lot of color. A lot of blues, greens and lavender - the link for it all was really the color. I have always believed in color."
Color can be easily infused in any bridal design, whether as a bold splash of color in the train, waist or bodice, or whether the bride's signature color is merely hinted at in the form of embroidery on a classic ivory or white canvas. Lavender's a subtle yet classic color we saw showcased on many runways across the world. As for European brides, they favor blue, or the ever-dramatic scarlet dress. Also, a popular color for the encore bride or the more couture-oriented bride is platinum silver or antique gold.
For example, the southern bride is typically more conservative, and doesn't readily embrace colored dresses -- not even the subtler, trendy hues like ice blue and blush pink. It's still the classic bridal styles and shades that sell best in that market.
On the other hand, the northeastern bride is seeking more runway-inspired wedding dresses and couture-influenced bridal fashions in bolder colors and designs.
Then, there are the weddings with strong multicultural influences. Other countries and cultures have long celebrated brightly-colored bridal attire, and continue to make offer bold selections along with more muted western wedding attire.
Sourcing a Hard-to-Find Color
Not to worry, though, no matter where you happen to be -- any bride can obtain her wedding dress in the color of her choice, even if the availability of colored wedding dresses is limited in her area. One option: to commission a custom made wedding dress. It's simple to add colored accents to any bridal style. This is an especially nice option, since most mass merchants like David's Bridal don't offer these specialty services.
Another option is to buy your dress online. Just because a color, size or style isn't available in your area doesn't mean you can't easily buy it in another. Marketplaces like eBay, Amazon and other great online bridal shops make it easier than ever to find just the wedding gown you're looking for.
More conservative markets that haven't been successful retailing red or black-and-white gowns may fare better with lavender-hued bridal wear. When asked about the inspiration for summer/spring 2009 wedding dresses and her own bridal collection, world-renowned bridal designer Reem Acra said, "Color, a lot of color. A lot of blues, greens and lavender - the link for it all was really the color. I have always believed in color."
Color can be easily infused in any bridal design, whether as a bold splash of color in the train, waist or bodice, or whether the bride's signature color is merely hinted at in the form of embroidery on a classic ivory or white canvas. Lavender's a subtle yet classic color we saw showcased on many runways across the world. As for European brides, they favor blue, or the ever-dramatic scarlet dress. Also, a popular color for the encore bride or the more couture-oriented bride is platinum silver or antique gold.
Color Trends Across the US
Since color is such a personal choice, many retailers steer clear of stocking colored wedding dresses: it's increasingly tough to estimate demand, as sought-after colors vary from year to year. Demand for colored wedding gowns also varies considerably depending on where you're located.For example, the southern bride is typically more conservative, and doesn't readily embrace colored dresses -- not even the subtler, trendy hues like ice blue and blush pink. It's still the classic bridal styles and shades that sell best in that market.
On the other hand, the northeastern bride is seeking more runway-inspired wedding dresses and couture-influenced bridal fashions in bolder colors and designs.
Then, there are the weddings with strong multicultural influences. Other countries and cultures have long celebrated brightly-colored bridal attire, and continue to make offer bold selections along with more muted western wedding attire.
Sourcing a Hard-to-Find Color
Not to worry, though, no matter where you happen to be -- any bride can obtain her wedding dress in the color of her choice, even if the availability of colored wedding dresses is limited in her area. One option: to commission a custom made wedding dress. It's simple to add colored accents to any bridal style. This is an especially nice option, since most mass merchants like David's Bridal don't offer these specialty services.
Another option is to buy your dress online. Just because a color, size or style isn't available in your area doesn't mean you can't easily buy it in another. Marketplaces like eBay, Amazon and other great online bridal shops make it easier than ever to find just the wedding gown you're looking for.









